[PAST EVENT] How to Successfully Market Your Art (Or Self (or Anything, Really)) - Steven Koernig ‘08

February 16, 2018
Swem Library, Reeder Media Center
400 Landrum Dr
Williamsburg, VA 23185Map this location
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Once you’ve created some world-changing art, the next step is to tell everyone about it, right? Well, I’ll let you in on a secret: most marketing is terrible. It’s sloppy, unfocused, untargeted, and not tracked. Essentially: a waste of effort. In this workshop, we’ll cover the simple (and cheap) ways that you can use the right tools to reach the right audience with the right message, and learn from and improve on everything you do. Whether you’re marketing an investment pitch, final showing, or your own talents, you’ll learn how to be as effective as possible.


Steven Koernig ’08 is story teller through words, numbers, and sometimes puppets. Currently, Steven is the Marketing Manager for Box Office Strategy and Customer Relationship Management at American Ballet Theater. Steven served as Managing Director at Yale Cabaret, Assistant Managing Director at Yale Repertory Theatre, Company Photographer at Williamstown Theatre Festival, and Associate Producer at Colonial Williamsburg Productions. He has produced dozens of theatrical and video productions. Steven won an Emmy Award in 2011, and his photography and videography has appeared in national news media, including perezhilton.com. Steven holds an MFA from the Yale School of Drama and an MBA from Yale School of Management.