Raymond A. Mason School of Business Events
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MBAA Share A Coke: Personalizing a Mega Brand Experience Case
MBAA Share A Coke: Personalizing a Mega Brand Experience Case
Tuesday, November 19
12:30pm - 1:30pm
Alan B. Miller Hall (Business School), Room 1018
Join us for an engaging Marketing Club meeting featuring executive partner Chris Splan from Coca-Cola, who will conduct a case breakdown of the iconic “Share a Coke” campaign.
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