W&M Libraries Events

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[PAST EVENT] Influencer Marketing: Maintaining Creativity in Brand Partnerships, with Cora Kessler ?14

January 31, 2019
3:30pm - 5pm
Location
Swem Library, Reeder Media Center
400 Landrum Dr
Williamsburg, VA 23185Map this location
Access & Features
  • Open to the public
  • Registration/RSVP

Influencer. Authentic. Trending. Just a few choice buzzwords from this year?s social landscape. In this workshop, we?ll peek behind the veil of the influencer world to learn about different types of talent, the hurdles brands and creators face, and common misconceptions about the industry.


We will also put our learnings to the test with an exercise that only someone with the passion of an influencer can master. Please come with pen and paper. 


ABOUT CORA KESSLER ?14

With an unconventional upbringing on a commune, to an artist and a tofu maker, Cora has leveraged skills first learned when giving out samples at vegetarian festivals, towards her work in New York City art galleries, PR firms, and tech startups. Today, Cora holds the title of, Influencer Marketing Campaign Manager, in Touchstorm?s Richmond, Virginia office where she wrangles YouTube talent on a global scale. All of her current campaigns are in India and Finland.


For more information on the festival, visit https://wmglobalfilmfestival.com/