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Video is everywhere but effective documentary storytelling is rare. When wielded correctly, the power of story can unite generations, change minds, influence hearts, and motivate action. But too often, cause and issue-based videos miss the mark. How do you craft video stories that communicate clearly, effectively, and in a memorable way that sticks with your audience?

While there is no formula for a strong video, there are key approaches. There are also common pitfalls that make a weak video. And these pitfalls are sneaky. They can easily work their way into a video if you?re not vigilant, especially if you?re working with an organization or a group of people with different ideas. In this interactive workshop, we?ll focus on concepts and strategies for crafting strong videos and avoiding common pitfalls. Workshop attendees will engage in critical discussions about what makes an effective video story, and begin to imagine how these elements can be incorporated into their current or future projects.

ABOUT CATHERINE ORR ?05

Catherine Orr is the co-founder of StoryMine ? a production company that creates documentary-style videos for mission-driven organizations and partners with media outlets and independent producers on documentary projects. StoryMine videos do more than just talk about an issue. They capture real stories and human moments that connect people to a cause and show them why they should care.

Catherine received a BA in American Studies from William & Mary and an MA from the University of North Carolina School of Media and Journalism. Her individual and collaborative work has been featured in The New York Times and National Geographic and recognized by SXSW Interactive, the Grantham Prize for Environmental Journalism, and the Full Frame Documentary Film Festival, among others.

For more information on the festival, visit https://wmglobalfilmfestival.com/

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