W&M Featured Events

This calendar presented by William & Mary

[PAST EVENT] SMUG Talk: Analytics & Algorithms

March 8, 2018
2pm - 3pm
Location
Alan B. Miller Hall (Business School), Room 1027
101 Ukrop Way
Williamsburg, VA 23185Map this location
Students studying on the Sunken Garden with the text superimposed that reads analytics and algorithm

What does "reach" even mean? What counts as a "view?" Just the terminology of social media analytics can be confusing! During this meet-up of the Social Media Users Group, we'll be demystifying analytical terms and talking about what you should be measuring and how.

Also: the most recent Facebook algorithm changes have businesses and brands across the country freaking out. We'll talk about emerging strategies to combat this change so that your message will still reach its intended audience.

Contact

[[w|ebphillipsf, Emily Phillips]]