Full-Time MBA Events

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This session will explore how Coca-Cola successfully personalized its brand on a massive scale, highlighting the importance of consumer insights and meaningful customer experiences in driving brand loyalty for a global mega-corporation. Chris will discuss the strategic methodologies used to identify key consumer preferences and create personalized products that resonate with diverse audiences. Whether you’re interested in the mechanics of personalization or broader corporate marketing strategies, this meeting promises to be both informative and inspiring!

Sponsored by: MBA Association

This Event Appears On

• Raymond A. Mason School of Business Events
• MBA Association Events
• Full-Time MBA Events