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For the creative student who can?t decide whether to major in writing, film, business, music, theater, or cultural anthropology ? have you considered a job in creative marketing? A career at the intersection of art and commerce demands creativity, is a (relatively) stable career path, and can be a damn fun way to make a living. It just might be the interdisciplinary profession you?ve been looking for.

I will offer some true stories and practical advice from the trenches of the television industry, for students and anyone interested in a peek behind the curtain of a creative marketing campaign. How do you craft the narrative of a killer theatrical trailer? How do you conduct a great on-camera interview? How do you deliver a perfect pitch? What does a producer do? How do I get hired? Why would you use Shaquille O?Neal to promote a show about Shakespeare? (Answer: Why Not?)

ABOUT KRISTIN BOOS ?08

Kristin Boos graduated with a double major in English and Literary & Cultural Studies from William & Mary, where she also worked at the Writing Resources Center and Swem Library Special Collections. After a fellowship with the International Radio & Television Society, she moved to Atlanta for a position at Turner Broadcasting, where she now leads as a Creative Director for TNT Brand Creative.

In her tenure at TNT, she has served as a writer, producer, and director on promotional campaigns for The Alienist, Animal Kingdom, and the upcoming premiere of I Am the Night. As the creative command center for each campaign, she is responsible for the theatrical trailers, behind-the-scenes featurettes, brand partnerships, and digital content supporting the series, and has earned multiple PromaxBDA and Clio Awards for her work. 

Kristin will also be participating in the W&M Women in TV panel discussion on Saturday, February 2. 

For more information on the festival, visit https://wmglobalfilmfestival.com/

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