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For the creative student who can’t decide whether to major in writing, film, business, music, theater, or cultural anthropology — have you considered a job in marketing? A career at the intersection of art and commerce demands creativity, is a (relatively) stable career path, and can be a fun way to make a living. It just might be the interdisciplinary profession you’ve been looking for.

I will offer true stories and practical career advice for anyone interested in a peek behind the curtain of a creative marketing campaign. How do you craft the narrative of a killer theatrical trailer with edit and sound design? How do you conduct a great behind-the-scenes interview? How do you deliver a perfect pitch? What does a producer do? How do I get hired? Why would you use Shaquille O’Neal to promote a show about Shakespeare? (Answer: Why Not?)

ABOUT KRISTIN BOOS ’08

Kristin Boos is a Creative Director with over a decade of experience in the television industry managing multiplatform promotional campaigns for WarnerMedia original series, including HBOMAX’s The Flight Attendant, Raised by Wolves, Legendary, Heaven’s Gate, Charm City Kings, On the Trail, The Event, and for the TNT Original Series Animal Kingdom and The Alienist. She produces trailers, TV spots, branded content, behind-the-scenes featurettes, and digital content, and has earned multiple PromaxBDA and Clio Awards for her work. She graduated from William & Mary with a double major in English and Literary & Cultural Studies.