W&M Featured Events

Location

This session is for everyone, whether you're analytics-driven, a creative thinker, or just exploring how marketing connects to your career goals.

We’ll dive into how data and creativity don’t need to compete and how they can not only collaborate but also ignite progress. You'll see how leveraging both can lead to a powerful, measurable impact. Learn how customer insights drive innovation, how strategy shapes great storytelling, and why mastering both the art and science of marketing is key in today’s fast-paced, data-heavy world. Expect real-world examples, practical takeaways, and candid conversation on how marketing tools and mindsets apply across industries, whether you're eyeing consulting, product management, CX design, or brand leadership.

Sponsored by: MBAA Marketing Club

Contact

tmschmitt@wm.edu

This Event Appears On

• W&M Featured Events
• Raymond A. Mason School of Business Events
• Full-Time MBA Events