WAABA Thought Leadership Series: Consumer Insights 

March 7, 2019
6:30pm - 8:30pm
Valo Park - Tyson's Corner
Access & Features
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Things That Make You Go Hmm: Insights From Consumer Research

Should a retailer recommend a competitor’s product?

Should you curb your enthusiasm when trying to be persuasive?

Should the government highlight income taxes when trying to get consumers to buy energy efficient appliances?

Should a brand's customer satisfaction data matter?

Join us for a dynamic marketing presentation and cocktail reception featuring Associate Dean of Faculty Kurt Carlson as he answers these questions and details the findings from his recent research.

This event hosted by the Raymond A. Mason School of Business and the
Washington Area Alumni Business Alliance is offered to W&M Alumni and their guests with our compliments as part of the WAABA Thought Leadership series. 


Questions? Contact Mason Alumni Relations at alumnirelations@mason.wm.edu