Raymond A. Mason School of Business Events
This calendar presented by
Raymond A. Mason School of Business
[PAST EVENT] 10.29.15 Leading the Business of Marketing
October 29, 2015
6pm
Location
Location not specified
William & Mary
Raymond A. Mason School of Business
Leading the Business of...Marketing
We’re living in an opt-in culture. Today, the only messages anyone will truly see and hear are the messages they
choose to see and hear. And the only way to earn positive attention in this competitive market environment is by
creating desired content that is relevant, informing, entertaining, and on-brand. Learn how today’s top brands grow
and succeed by telling engaging and entertaining stories across digital and traditional media.
Panel:
Mark C. Brown BBA’98, Brand Experience Director, Joe Smith Brand Strategy
Pamela M. Jowdy BBA’94, Director of Product and Marketing, Acuity Management Solutions
Tom Noble BBA’86, MBA’88, Department Head, MINI Brand Communications
Matt Williams BBA’89, CEO, The Martin Agency
Moderator: Professor Dawn Edmiston
This program is offered to alumni with our compliments.
Thursday, October 29
6:00pm to 8:00pm
The John Marshall Ballrooms
101 North Fifth Street, Richmond, VA
Raymond A. Mason School of Business
Leading the Business of...Marketing
We’re living in an opt-in culture. Today, the only messages anyone will truly see and hear are the messages they
choose to see and hear. And the only way to earn positive attention in this competitive market environment is by
creating desired content that is relevant, informing, entertaining, and on-brand. Learn how today’s top brands grow
and succeed by telling engaging and entertaining stories across digital and traditional media.
Panel:
Mark C. Brown BBA’98, Brand Experience Director, Joe Smith Brand Strategy
Pamela M. Jowdy BBA’94, Director of Product and Marketing, Acuity Management Solutions
Tom Noble BBA’86, MBA’88, Department Head, MINI Brand Communications
Matt Williams BBA’89, CEO, The Martin Agency
Moderator: Professor Dawn Edmiston
This program is offered to alumni with our compliments.
Thursday, October 29
6:00pm to 8:00pm
The John Marshall Ballrooms
101 North Fifth Street, Richmond, VA
Contact
[[m|klminer]]