Raymond A. Mason School of Business Events

Location

The Washington Area Alumni Business Alliance (WAABA)

invites you to join fellow alumni for a timely and special presentation

followed by a cocktail reception.

Reputational Risk in the Digital Age:

The New Realities in Crisis Communications Management

Presented by Daniel Webber ?02, Executive Vice President, Edelman

Responding to government and public scrutiny is nothing new. But social media has exponentially amplified the potential scale and, consequently, the risk to institutional reputation and profit.

Given the magnitude, variety, and life cycle of these risks, traditional responses no longer suffice.

Today, the companies best-equipped for such crises are those who can develop and apply a multi-faceted strategy and tactics that not only protect their brand but enhance it. In this session we will:

Explore the fluid operating realities of digital and social media and their impact

Apply best-practice approaches to navigating critical issues

Examine the "do's and do not's" for being prepared and for developing a measured response that utilizes multiple online and digital channels

Contact

Eliza Parrish, eliza.parrish@mason.wm.edu

This Event Appears On

• Raymond A. Mason School of Business Events
• Mason Alumni Events
• Washington Area Alumni Business Alliance (WAABA) Events