Raymond A. Mason School of Business Events
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Raymond A. Mason School of Business
[PAST EVENT] MBAA Mktg Club - Troy Fulton - Consumerization of IT
March 11, 2013
2pm - 3pm
Location
Alan B. Miller Hall (Business School), Room 1068101 Ukrop Way
Williamsburg, VA 23185Map this location
The great mashup era
To be blunt, IT lost control of mobility, while marketers experimented with widely varying degrees of success (and failure). That is changing now as the pendulum of control is swinging back to IT and marketing too. Why? Because businesses are now moving quickly from mobile experimentation to full-scale implementation. Why? Because the world (i.e., competitors and customers) are moving faster. The era of mainframes gave way to distributed computing, and now that too is being replaced by mobile, cloud, apps, big data and social media technologies.
Join mobile expert Troy Fulton in this in-depth examination of how mobile, apps, cloud, big data and social media intersect and generate new value, opportunities and threats. What is at stake that business leaders have identified? Is it all mobile, all the time? What are the new risks facing both IT and marketing, and how might companies respond? Is IT doomed to be replaced by cloud service providers? Is marketing even relevant anymore? And, why is social media important anyway (to IT)?
To be blunt, IT lost control of mobility, while marketers experimented with widely varying degrees of success (and failure). That is changing now as the pendulum of control is swinging back to IT and marketing too. Why? Because businesses are now moving quickly from mobile experimentation to full-scale implementation. Why? Because the world (i.e., competitors and customers) are moving faster. The era of mainframes gave way to distributed computing, and now that too is being replaced by mobile, cloud, apps, big data and social media technologies.
Join mobile expert Troy Fulton in this in-depth examination of how mobile, apps, cloud, big data and social media intersect and generate new value, opportunities and threats. What is at stake that business leaders have identified? Is it all mobile, all the time? What are the new risks facing both IT and marketing, and how might companies respond? Is IT doomed to be replaced by cloud service providers? Is marketing even relevant anymore? And, why is social media important anyway (to IT)?
Contact
Please see student calendars for more information.