Integration of Tech, Business, and Conservation: How Augmented Reality is Advancing Conservation
Access & Features
- Open to the public
Addressing the world’s most pressing conservation challenges requires that we find integrative solutions that are transformative, scalable, and promote both conservation and human well-being. To keep up with the pace of biodiversity loss, we need to take an entrepreneurial approach to conservation that applies best practices from the social enterprise and the technology sector to develop solutions that foster innovation, encourage collaboration, and result in systemic shifts in our relationship to the environment.
Join us for a discussion with William & Mary alum Enrique Sánchez-Rivera MBA ‘07, the CEO of Augmented Island Studios, and Matthew Ramsey, the Director of the Conservation International Hawai'i Program, to learn about how they are using Augmented Reality (AR) to revolutionize the conservation of Hawai'i’s marine ecosystem and the sociocultural benefits it provides local people. Together they developed AR experiences that promote the consumption of Ta'ape, an invasive fish species that is devastating Hawai'i’s native biodiversity and the economic sustainability of local fishers. Through the integration of entrepreneurial thinking and immersive technology, the team used AR to inspire conservation action that promotes sustainable fisheries, supports local livelihoods, provides food sources for local people, and conserves Hawai'i’s marine ecosystems.
Note: Participants will be invited to participate in the AR Instagram experiences as part of the event. If you have a smartphone and Instagram, we encourage you to bring your phone to the event.